Website Promotion UK – Best Practices
September 3rd, 2010Are you a business looking to do website promotion? UK, US or European you don’t need to be a seasoned seo pro to know that it all boils down to ‘Google’s Algorithm’.
Anyone who has considered getting their business some kind of visibility online knows only too well that Google’s closely guarded secrets can make getting ranked on the all-important page one of the search results very difficult and knowing what ranking factors they take into account when placing your website is one of the most important things when it comes to marketing your business online.
The good news for anyone looking to get their business or brand visible on the World Wide Web is that there is now over a century of research, results, and data available to give us a good indication of the best practices to employ during your website promotion. UK Search engine optimization and the Algorithms are identical right across the board, so if you are looking to generate results for another version of Google you can be sure that any methods or ranking factors described for a particular version will work for others as well.
Everyone who has been around online and done just 5 minutes research has most likely discovered that the most important ranking factor for any website is the backlinks they have pointing to the domain. What most optimisers fail to mention is that the total number of backlinks is not that important but the quality of those links is – some people think that by getting more backlinks than the website at number 1 will give you their position and I tell you now you could not be more wrong!
Before we move on I just want to make it perfectly clear that I mentioned building backlinks first because it is , in my opinion, the most important ranking factor in Google’s algorithms but is defiantly not the first thing you should be doing when starting search engine optimization on a brand new website
If you are starting with a brand new project I feel the best place to start is with your standard onsite optimization, making sure the search engine crawlers only see the parts of your website you want them to index.
So what is the first thing you should be looking at when focusing on your on-site website promotion? uk, US, European and Worldwide business will all want to be looking to not only rank in the organic search results but also in the local listing, which I won’t go into too much detail about here; Just make sure that you have the geographical location of your business and your contact information visible somewhere outside of a graphic on your website.
Everyone should know by now that most search engines including Google disregard anything in the meta keywords field now but you still need to make sure your meta title and meta description is keyword rich and the recommended character lengths.
So let’s sum up the most important website promotion uk ranking factors – first up is of course your on-site optimization. Once this is in order you should analyse your competition and build a solid back linking strategy to gain quality votes for your business. Website promotion uk is a tough nut to crack but if you stick to making sure you get the basics right you are well on your way and already better off than 90% of those other websites who have no idea where to start or are going about the optimization all wrong and as a result you will find yourself on page 1 in no time at all.